'Wait... what?' — Lionel Messi’s new ChatGPT World Cup partnership feels like marketing written by AI for people who don’t watch soccer

TechRadarby Graham BarlowJune 11, 2026tech

OpenAI's first major football marketing campaign stars Lionel Messi, but it feels more like a corporate AI pitch than a celebration of the world's most popular sport.

This article was published on TechRadar (techradar.com). Read the full article on the original source:

Read full article on TechRadar

#ChatGPT #How to Watch Football #AI Platforms & Assistants #OpenAI #How to Watch #How to Watch Sport

'Wait... what?' — Lionel Messi’s new ChatGPT World Cup partnership feels like marketing written by AI for people who don’t watch soccer

More from TechRadar

One of the most useful Apple Wallet features arriving with iOS 27 is headed to Disney World later this year

AeroPress has made the best manual coffee grinder I've ever used — and it's not even close

A major KPMG report on AI was found to be chock-full of...AI hallucinations

Spotify is giving one of its best playlists a big visual upgrade to give subscribers ‘a closer connection’ to its New Music Friday curators — and I think it could be the update it’s always needed

De’Longhi’s bean-to-cup coffee machine makes ‘a cornucopia of coffees’ — but, having tested it, I’ve found its hot and cold drinks are decent rather than exceptional

Japanese electricity giant apologises after physical drive with data of 10.9 million clients goes missing

Arzopa Z3FC review: An ultra-light and thin portable monitor that's perfectly balanced for work and play

I’m a certified Apple hater, but new Apple Intelligence tools like Spatial Reframe mean I'm considering a switch from Android